Nail Your Marketing Fundamentals.
Upgrade Your Website.
Grow Your Service Business.
We see it time and time again.
Small business owners trying to market their expertise by investing in ads and outreach.
They waste thousands of dollars without driving a cohesive message.
They burn their entire budget driving people to a website that doesn’t convert.
And they get stuck relying on word-of-mouth, staring at a precarious cash-flow forecast, hoping a referral comes in soon.
There is a better way.
And it’s actually quite simple:
Build from the inside out.
Hi! I’m Justin Sarris.
Over the past four years, I've refined a three-step process that helps service-based businesses across North America position themselves clearly, build websites that resonate, and attract new clients through search.
Before I got into marketing, I spent over a decade working in technical roles, primarily in media technology and live entertainment. During that time, I learned a lot about how poor communication can undermine even the best ideas.
That’s why I built this process: to help service providers communicate their expertise in a way that drives real business results.
What can I bring that other marketers can’t?
You won’t find many MBA copywriters with a firm grasp of both the technical and creative sides of marketing, a decade+ of project management experience, and the ability to hold court with your most technical and creative stakeholders...
But you’ve found one today.
Read on to learn exactly how I can help.
Our Process
1
IMPROVE HOW YOU WRITE AND TALK ABOUT YOUR BUSINESS
2
BUILD A WEBSITE THAT RESONATES WITH YOUR IDEAL CUSTOMERS
3
INCREASE CUSTOMER ACQUISITION VIA PAID AND ORGANIC SEARCH
1.
The key is to start with Positioning & Messaging (a.k.a. your marketing foundations).
Positioning connects your marketing to your business strategy. It identifies the things you do that are most likely to attract the right customers, given their other options.
Messaging means being deliberate about the words you use to express your positioning and persuade someone to think, feel or do what you want (like fill out your contact form).
2.
Then, you need a professional, bespoke website that stands out from your competitors’ and is utterly, truly your own.
In digital marketing, your website is your landing pad — and it’s not worth paying to fly people there if they won’t want to stick around.
Its layout and copy (words) should be informed by the positioning research and messaging work from Step 1.
3.
NOW you’re ready to drive traffic to your website!
For most service-based businesses, the most powerful platform for driving high-intent leads is Google Search — both via paid (Google Ads) and organic (SEO) optimization.
Search queries are a very strong indicator of user intent, and we can target the searches that align with your positioning, messaging, and website.
Here are the nuts and bolts of our Digital Growth Blueprint
1
POSITIONING & MESSAGING
Brand Discovery via questionnaire
Service-focused Interview
Customer-focused Interview
2 x Customer Interviews
Competitor Research
SEO Opportunity Analysis
Brand Positioning Canvas
Service Overview for highest-demand service
2
NEW WEBSITE
SEO-optimized WordPress website
<10 pages, layout informed by SEO
Analysis
4 x key pages written by Justin Sarris, e.g.,
Home
Services Launchpad
Service #1
Service #2
3
SEARCH OPTIMIZATION
Monthly SEO
1 backlink/mo
5 citations/mo
Google Business Profile optimization
Ongoing technical SEO as required
Monthly content brief
Google Ads Management + Reporting
Campaign setup + weekly maint.
Conversion tracking setup & maint.
Dashboard setup & maint.
Monthly reports + optional consult
Yes! We can customize this proposal to better suit your unique needs.
Success Story
Since we launched its new website in March 2024, cityHUNT’s revenue has grown by 116%.
Its sales team has experienced a drastic reduction in unqualified, time-consuming leads, increasing their close rate by 45% and the company’s return on lead (ROL) by 87%.
Not only are we getting more leads, but they’re the kind of people who truly understand and align with what we’re about. It’s like when people find us, everything just clicks—what they’re looking for and what we offer just fits perfectly.
I’ve had clients tell me they had these ideas, Googled around, and then cityHUNT showed up. And on the calls, there’s a real value matchup happening.
We’re having more of those ‘this is a perfect fit’ moments, and it’s made all the difference.
JUSTIN WALKER
Producing Creative Director, cityHUNT
