How do you come up with the right messaging for your business?

It’s daunting. Especially if you feel you struggle with writing.

But like many things, the goal can be made less daunting when you break it down into smaller parts.

Some of the toughest decisions you’ll make relate to what you should outsource vs. what you should keep in-house. On one hand, it might seem like a straightforward decision—hand off the responsibility to a professional and free up your time for other priorities.

But on the other, do you have the cash?

And if you do, would your business even be better off with that responsibility on someone else’s plate?

Have you ever worked with a company that seemed way more interested in chasing new customers than taking care of the ones it already had?

I have. And at the risk of giving you the most obvious advice in the world…

This article is about why you should focus on making happy customers first.