Our Portfolio.
Barnhouse Sound Productions
Through our partnership with Producer & Engineer Justin LaPointe, we have elevated the stature of this beautiful destination recording studio on Vancouver Island.
First, we provided our positioning & messaging services, which included an end-to-end marketing plan to attract more post-production clients.
As part of our ongoing services, we strategize, test and optimize rolling Meta Ads campaigns that attract high-value studio bookings, systematically increase brand awareness across Canada and the US, and regularly deliver an absurdly high 40-50x return on ad spend (yes, really).
We built a beautiful new website, ranked Barnhouse #1 in Google Organic Search for high-value keywords such as “Vancouver Island recording studio,” and are thrilled to be consulting on a number of exciting upcoming initiatives with this exceptional facility.
The revenue generated from these campaigns has already paid for our new website.
JUSTIN LAPOINTE
Owner, Producer & Engineer, Barnhouse Sound
cityHUNT
We began by consolidating cityHUNT’s Google Ads and integrating offline conversions from Salesforce so we can optimize for true ROI.
Then, we outlined a new website to focus on cityHUNT’s highest-converting pages and highest-value clients. We wrote new copy for the most visited pages in the buyer journey based on Salesforce data enabled by CloudAmp.
We led a team that included digital marketing experts from Vigilante Marketing (web design and development) and Salt Water Digital (SEO) to build out the new website and content strategy.
Finally, we developed an interactive marketing performance dashboard that provides dynamic performance data per acquisition channel, including monthly lead and revenue targets, gross profit, and true ROI.
Since we launched their new website in March 2024, cityHUNT has grown its revenue by 65%. Its sales team has experienced a drastic reduction in unqualified, time-consuming leads, increasing their close rate by 42% and the company’s return on lead (ROL) by 70%.
We’re doing this in a mindful, thought-out way that is making the work better. And we’re getting a measurable, profitable return.
BENJAMIN PEACE HOFFMAN
Founder, cityHUNT
AM Construction
Andrew Male contacted us because he wanted to improve his company’s online visibility and acquire new projects — particularly custom home builds.
We followed our positioning & messaging process to inform how to write and talk about the business and attract ideal clients, given the competition. This included scouring competitor reviews, which highlighted the importance of transparency, client involvement, and genuine trust as key differentiators.
Informed by Salt Water Digital’s SEO analysis and our messaging work, we wrote copy for five web pages that will capture high-intent traffic and position AMC favourably relative to the target reader’s alternatives.
Together, we built a website that:
Calls interested prospects to “Contact Andrew” (remember: trust and transparency)
Showcases stunning pictures and video of AMC-built homes
Addresses potential concerns with client testimonials
Chroma Systems
Audio Visual Consultant Sam Scott needed a technical copywriter to help execute a strategic content marketing plan by Forge & Spark Media. As a commercial AV SME, Justin Sarris was up to the task.
Over the next two years, we produced 21 pieces of high-quality blog content that leveraged and featured Sam’s expertise.
Our work had a notable SEO impact, ranking Chroma #1 in its Greater Vancouver service area for strategic keywords including “av consultant,” “audio visual consultants,” and “av project planning,” among others.
He makes complex topics easy to understand and interesting to read about. He takes control of the process — working with him is smooth and painless.
SAM SCOTT
Principal AV Consultant, Chroma Systems
Chaibaba Tea
Chaibaba is a community-based business that sources and blends loose leaf teas from around the world. We’d already been providing Chaibaba with eCommerce technical support for years (this was Justin’s first digital marketing client!) when we were asked to design its new website.
Our goal was to combine a slick eCommerce experience with authentic messaging that truly captured Chaibaba’s warmth and authenticity, weaving its story throughout the pages with copy informed by our interviews with Chaibaba’s caretaker, Crystal.
Justin has a rare depth of understanding of all aspects of business. His dedication to customer care is stellar.
CRYSTAL RUSSEL
Caretaker, Chaibaba Tea
West Coast Wave Riders
Simplifying the Sea-Doo rental experience was our number one goal for WCWR’s new website. Through our competitor analysis, we found the logistical headaches of reservations, waivers and changing rules across rental companies often diminish the thrilling and carefree experience customers desire.
We structured WCWR’s website copy around how refreshingly simple it is to book with them. Of course, the business needs to deliver on these promises, so we set them up with Booqable Rental Software to streamline operations.
We also manage WCWR’s seasonal Google Ads and are excited to be working with Salt Water Digital to improve SEO.
The new website has since claimed a top-3 organic search result for the highly competitive “Sea Doo Rentals Kelowna” keyword.
Their team really improved our online presence and helped us break into the top search results, setting us up for even more success next year.
Ashlin
West Coast Wave Riders
Mirai Security
This boutique cybersecurity consultancy sought to standardize its service offerings.
Its sales process had become a bottleneck, as each proposal had to be tailored to a custom solution, which meant coordinating information with a very busy service delivery team.
Further, Mirai’s service pages didn’t align with what they do best. The company needed solution-focused web pages that could act as marketable statements of work.
We delivered our productization service with technical copywriting for 18 cybersecurity services. Each involved two hours of SME interviews with Mirai’s cybersecurity experts to inform the deliverables.
Our team loves working with Justin. He has a knack for getting people to buy into a marketing mindset.
BLAKE MITCHELL
VP of Sales & Marketing, Mirai Security