Success hinges on aligning unique talents with an external environment.

It’s the same in business, sports, and music.

Most of us spend a lot of time thinking about the internal domain — our company, our product, our skills, our history.

But we hardly ever spend enough time learning about the external domain — what people want, what else is out there, and the other outside factors that, more often than not, will dictate our success.

Justin breaks down how and when to use each of Google Ads’ “Bid Strategies” to keep your campaigns aligned with your marketing goals.